01
AI Search Optimisation
Structure your content so AI systems can read, cite, and recommend it. Semantic HTML, schema markup, FAQ architecture, and entity clarity — the signals LLMs use when deciding what to surface.
AI visibility
Get found by AI. Track every lead it sends you.
ChatGPT, Perplexity, Claude, and Gemini are already recommending businesses to millions of people. We build the structure that makes yours one of them — and the tracking layer so you know exactly what's working.
ChatGPTPerplexityClaudeGeminiCopilotYou.com
40%
of searches now use AI tools
6
AI platforms we track
< 1 day
to wire tracking live
100%
attribution per lead
What we build
Six ways we make AI work for your business.
From the tracking layer to the content structure — everything you need to appear in AI results and know when it's paying off.
02
AI Referral Tracking
Know exactly which AI platform sent each visitor, which page they landed on, and whether they converted. GA4 events, server-side logs, and lead attribution — full visibility, no guesswork.
03
AI Lead Attribution
Every inquiry tells you its source. When a lead from a ChatGPT conversation fills in your contact form, that attribution travels with it — so you know which AI channel is worth doubling down on.
04
LLM Discoverability Audit
We test how AI systems currently describe your business, identify gaps, and fix the content and structure that determines what ChatGPT says when someone asks about your industry.
05
AI-Ready Site Structure
Clean headings, short paragraphs, structured sections, fast pages, semantic markup. The same things that help Google also help LLMs — but most sites still fail the basics.
06
Structured Data Implementation
LocalBusiness, FAQ, Organization, Service, and Product schema — the machine-readable layer that tells AI systems what you do, where you operate, and why you're credible.
How it works
Full-stack attribution in four steps.
01
Visitor arrives from an AI platform
The HTTP referrer is read client-side. If it matches a known AI domain (chatgpt.com, perplexity.ai, claude.ai, gemini.google.com, etc.), the visit is flagged.
02
GA4 event fires
An ai_referral_visit custom event fires with the source, landing page, and page title attached. Visible in GA4 Explore → filter by event name.
03
Source stored for lead attribution
The AI source is saved to localStorage. When the visitor fills in any form — contact, booking, quote — the source travels with the submission.
04
Server-side log written
A structured JSON log line is written on Vercel. Every AI referral has a timestamp, source, landing page, and IP — searchable in Vercel Logs or piped to a log drain.
Common questions
Everything you need to know.
What is AI referral traffic?
When someone asks ChatGPT, Perplexity, or another AI assistant a question and your website is mentioned or linked in the response, any clicks that follow are AI referral traffic. It's growing fast — and most businesses have no idea it's happening.
How do I get my business mentioned by ChatGPT or Perplexity?
AI systems cite content that is authoritative, clearly structured, and answering specific questions. FAQ pages, case studies, service explanations with semantic structure, and strong schema markup all help. There is no single shortcut — it's a compounding content and structure strategy.
Can I track which AI platform is sending me traffic?
Yes. We implement a detection layer that reads the HTTP referrer, fires a GA4 custom event (ai_referral_visit), logs it server-side, and attaches the source to any form submissions. You get a full picture in GA4 and in Vercel logs.
Is this the same as SEO?
Overlapping but distinct. Traditional SEO optimises for search engine crawlers and ranking algorithms. AI optimisation focuses on how LLMs ingest, interpret, and cite your content — which rewards clarity, specificity, and structured answers over keyword density.
How fast can you implement this?
The tracking layer (GA4 + referral detection + lead attribution) goes live in days. Content and schema improvements are iterative — most clients see meaningful changes within 2–4 weeks.
Ready to track your AI traffic?
We'll wire the full tracking stack, audit your AI discoverability, and show you exactly where AI-referred visitors are coming from — and converting.